The underarm hygiene industry rakes in $18 billion a year, so it stands to reason that a lot of research goes into perfecting the formula for anti-smell, anti-sweat, and anti-itch. But a surprising 81 percent of men still experience underarm issues that affect their confidence, according to a new Dove Men+Care survey. “Generally speaking, sweating is as much a psychological and social problem as a medical one,” says Anthony Rossi, M.D., a board-certified dermatologist and assistant professor of dermatology at Weill Cornell Medical College in New York. “For guys who sweat a lot when they are nervous or in an emotionally charged situation, it feels like they’ve lost control of their body. They want to feel in control.” Are you one of them? Here’s how to tell if your sweat protection needs an upgrade.
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