When the Louis Vuitton America’s Cup World Series sails into its next host city this weekend, it will make history on two fronts: marking the first time Chicago has hosted the ACWS and the first time the Cup’s raced in freshwater. The thousands expected to pack Navy Pier will watch two-time defending champ Oracle Team USA battle four teams (Emirates New Zealand, Land Rover BAR Great Britain, Artemis Racing for Sweden, SoftBank Team Japan and Groupama Team France) for the America’s Cup trophy — the oldest such of any international sport. A tradition that’s even older than this Cup is the sailing watch — that waterproof, easy-to-read that has become as much a fashion statement as a tool that helps guide sailors. While Louis Vuitton functions as the overall title sponsor, British watch brand Bremont serves the role of Official Timing Partner. Expect to see both brand’s watches in full force at the event, alongside these other world-class watches, fit for a yacht.
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