Rule #3: Practice Awesome Skin Hygiene
Believe it or not, for many men, the act of cleansing their face is intricately tied to the routine of shaving. No shave, no wash. But the grime builds up, clogging pores and exacerbating irritation. “You can subdue itchiness by using a deep scrub face wash that gently cleanses your pores and restores moisture to your skin,” says Hall. (Try Clinique for Men Face Scrub, $21.) Follow with a daily moisturizer on all areas of your face, particularly along the beard line where the itchy sensation can be at its worst.
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