With all the effort you put into dressing nicely, eating right, and (maybe) working out, it’s a bummer to see people shy away from your presence at first sniff. And it’s not because you need a shower. This is about wearing a fragrance that does you no favors.
It’s an easy trap to fall into. The booming men’s fragrance market saw overall sales of premium products reach close to $10 billion last year. And now the market is saturated with so many options that a gentleman is no longer choosing between musk or citrus — he is choosing between 100 shades of spicy, floral, and woodsy scents as well. It’s easy to pick the wrong one. Here’s how to tell if your cologne isn’t working for you.
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