The inaugural season of New York Fashion Week: Men’s kicked off this week, and while hundreds descend on presentations and runway shows around the city, few are able to see the clothes quite like photographer Erik Madigan Heck. He worked together with presenting sponsors from Amazon Fashion, East Dane, MyHabit, and the Council of Fashion Designers of America to highlight 16 menswear designers presenting their Spring/Summer 2016 collections.
Heck, who admits to being a T-shirt-and-jeans guy, explored the utility of each menswear designer in his exhibition shown at the Amazon Studios in Brooklyn Monday night, and magnified the detailing, structure, and colors that originally pushed their concepts to what their designs are today.
“The clothing was my inspiration, and really celebrating the menswear designers,” Heck says. “The idea is to connect with the viewer, and give them a taste of the DNA of each brand. As men, we are sometimes guided to focus primarily on the function of wardrobe. These images marry art and function.”
It’s a great reminder that when looking for your next wardrobe — utility not only includes performance, but also the fine art details that initially inspired the design. The stitching, color, and silhouette make an item unique for you, adding instant value to your purchase. Click through the gallery above to see our favorite brands showing this week in New York, as seen through the imaginative lens of Heck, with a few tips to take with you for next season.
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