Absurda Brings Brazilian Style to North America

 Absurda


Thanks to fun and slightly unusual frame styles and lens colors, Absurda has quickly become hot in its homeland, and the rest of South America as well — especially with fashion-forward artists and influencers. Now, you too can tap into Rio’s exuberant sense of spirit, even if you can’t actually sip a caipirinha on the beach, because Absurda is now in (North) America.

While the company is squarely Brazilian, their focus is international. Their sunglasses are made in various spots, from Brazil to Italy to South Korea, and many of Absurda’s frame styles are named after, and inspired by, locales as far flung as a neighborhood in Brooklyn and a famous downtown area in Buenos Aires. 

It’s hard to pick just one favorite out of the 21 choices Absurda offers in men’s sunglasses styles (not including color choices). Amazon offers a wide range of the company’s frame and color selections and there are even more on Absurda’s website. 

We like the Davis ($165), named for the hip Somerville, Massachusetts neighborhood Davis Square. These stylish shades are a mash-up between wire frames and acetate and feature a keyhole bridge and four color choices (black frames with matte gunmetal and grey with flash silver lenses, black with matte black metal and grey lenses, clear frames with matte blue metal and blue lenses and our absolute fave, the subtle tortoise shell in dark brown with light gold metal and brown lenses shown above). The Davis updates the key bridge frame made famous by Steve McQueen for that perfect balance between classic cool and contemporary style.

We also dig The Born (below, $95), which comes in five wildly different frame options, from black to tortoise shell — perfect for autumn — to a summer-y, brilliant sky blue. 

We love Wayfarers as much as the next guy, but it’s high time to up your sunglasses game and now you do it with some international flavor.

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