Bill Murray’s New Golf Line is All in the Family


The most entertaining golfer on television isn’t Tiger Woods or Jordan Spieth or even Phil “the Thrill” Mickelson. It’s Bill Murray. We know he hasn’t won a major. But for us, the best week of golf television isn’t in April when the Masters lights up Augusta. It’s in February when Murray holds court at the AT&T Pebble Beach Pro Am. His antics are legendary. He is able to captivate the gallery and the TV audience like no one else, and he is still able to put together some decent rounds of golf. He even won the event in 2011 with pro partner D.A. Points. His performance art through golf is so intoxicating we even wait with baited breath to see what insane ensembles he will wear to the course. Though it’s been a bit difficult of late for Murray to top his appearance in 2012 when he played in a Ghillie suit.

This year we expect Murray’s sartorial statement to feature some items from his recently launched line of apparel, William Murray Golf. While the collection doesn’t include a Ghillie suit just yet, his brother Joel Murray told us the goal of the line is to bring a little bit of whimsy back into the game.

“Some of the stuff that guys are wearing now, it’s very stagnant,” Joel Murray said. “Nicholas and Palmer were wearing hipper stuff in the ‘70s.” The William Murray Golf collection features a print polo with old-fashioned cocktail pattern and another with exploding Mums, as an homage to Cinderella Story scene in Caddyshack. Even the logo is amazingly cheeky – a silhouette of Bill Murray throwing a club.

Many of the items will be produced in limited runs. According to Murray, a bit of a friendly competition in collecting pieces is going to be part of the fun of it. “It’s going to be like, ‘How did you get that one? That was online for an hour.’ — ‘Yeah, I got in early.’ ”

While the collection bears the name of the most recognizable Murray, the line is the work of not only Bill, but his five brothers John, Joel, Edward, Andy and Brian Doyle-Murray as well, who all famously grew up playing and caddying in the Chicago area.

“We’re trying to make stuff that’s going to get the younger guys excited about being part of something,” he said. The Murray brothers also want the clothes to feel special. “It’s this club that you’re in. You don’t have to pay a big membership fee but you get the shirt,” Murray said. “You’re in the club and it has its privileges. I’m just not sure what they are yet.” 

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