WHAT IS IT:
Lee Jeans—the 125-year-old Kansas-based denim brand—has teamed up with Reef, the authentic Southern California surf company, to release a limited edition, surf-inspired classics collection to add a little easy Americana style to your wardrobe.
WHY WE LOVE IT:
Lee Jeans are a tried and true brand everybody knows. With all the denim brands out there talking about raw selvedge and expansive washes, Lee was doing it back when your great Grandpa was rocking the dungarees. (Seriously: the company was founded in 1889.) If you have the taste for premium denim, but want to stick with what you know, this Reef x H.D. Lee collaboration is for you. You can pick up everything from a denim pant ($220) to the Shelter Bag for your board ($150). They’ve also got vests, henleys, and more.