You already know Shaun White as the snowboarder who’s won gold twice at the Olympics and is a 15-time X Games gold medalist. But for years he’s been flirting with all sorts of interests beyond the half pipe, from playing guitar in his band Bad Things to making sunglasses with Oakley, and now he’s realized a longtime ambition: creating a clothing line for guys his age with Macy’s called WHT SPACE. For White that means he’s trading in bright-blue tees with skateboarding skeletons and his name screaming across the front for sleek black-and–white souvenir bombers and leather motorcycle jackets.
“We started the men’s line because I’m 29 now and we were only making boys apparel before,” says White. “That’s not necessarily a bad thing, but obviously I don’t fit the clothes anymore, and now that I’m older, my style has evolved. I was a kid when I started the boys’ line. It just felt like the right time to do something more aged up and appropriate.”
Like White’s Oakley collaboration, the action sports legend didn’t just lend his name to the project, let the department store team do whatever it wanted, and then hop on his board.
“I was there every step of the way. I didn’t source the fabric or anything like that, but I gave the style guide of what I’m into and what I was looking for,” he says, adding that he looked to what he already had around his house when he was coming up with the different pieces for the project, which took him about a year. “My partner came to my house and we dug through my closet multiple times to build the line by looking at things I clearly wear and like. I shop all over the world and have been collecting clothes since I was young, so I wanted to pull from all of that.”
Aside from the jackets, WHT SPACE features casual short-sleeve button-ups, slim-fit denim, and graphic tees your wife wouldn’t hate. And the best part — it’s all under $100. And although he just dropped the clothes, White’s already thinking about making this a full-time gig. “Gotta take it one step at a time,” he says, “but I could see this hopefully being my everything at some point in the future. I want it to be able to stand on its own and not need me to be the face of it.”
Check out the entire lookbook for yourself below.