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Whether you choose to call it “athleisure” or athletic wear, there’s no disputing that hoodies, run pants and shorts are wardrobe staples. Hill City aims to blaze its own path through the segment with an awesome line of versatile tech-wear designed for today’s active man. They’re stylish and comfortable clothes that blur the line between work wear, leisure wear, and sportswear.
“Men’s lives are evolving,” said Noah Palmer, former MLS player and General Manager of Hill City. “We no longer want to dress as either an ‘athlete’ or ‘outdoorsman’ or a ‘businessman’—we are all of those… We don’t want a different look for each aspect of our lives.”
With the unpredictable weather and challenging topography of San Francisco providing a fine testing ground—and a namesake—Hill City’s design team found ways to imbue the technical components of performance clothing into fashionable, comfortable essentials. The line fuses a clean aesthetic with technical innovations that are felt and experienced rather than seen. This approach allows men to purchase fewer, more versatile pieces.
What’s in Hill City?
Hill City launched late last year and is clearly poised to fall in line with popular athleisure brands such as Lululemon and Rhone. Water- and wrinkle-repellent workout shorts and moisture-wicking tee shirts are great for gym, trail, or street. And everyday options like slim fit pants (made with water-repellent fabric), thermal shirt jackets, and sweatshirts are made to go from beach to boardroom without fuss. The styles are clean and minimal, focusing mostly on neutral colors with the occasional pop of white, rust, or red.
Moisture-wicking fabrics, stretch components, subtle (or even hidden) zip pockets, and neutral colors and earth tones make up a stylish and simple but versatile and high-tech line of active gear, marked by sustainable materials and a ton of real-world R&D.
Hill City is a high-performance men’s apparel brand offering technical clothing that transitions seamlessly through the day, from workout to work to weekend. Sign up today for the Hill City newsletter and get $20 off your first purchase.
Here are our favorites from the Hill City line.