Make it personal.
Sometimes a good gift is all in the packaging. Fashion designer Steven Alan suggests spiking something practical with a dash of style: “Maybe you give someone a pair of shoes but stash a fun pair of socks in them.” If you give a book, inscribe it with a note. Better yet, just include a card. “Very important,” Alan says. “It should be handwritten – take a little time. That being said, I don’t always do it.”
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