When the golf apparel company Ashworth announced that it would release shirts commemorating each of its sponsored players’ major wins, the project sounded simple. The players currently representing the brand have notched six shirt-worthy victories and only three of them – Fred Couples, Justin Rose, and Stewart Cink – made the cut for this year’s Masters. Despite the odds (Ashworth’s players are running a collective 11/200), we’re going to be rooting for the team, which also includes Justin Leonard, Ryan Palmer, Rory Sabbatini, Retief Goosen, and Paul Azinger. We’ve seen the first shirt in the Ashworth Majors Series, a simple, green-accented polo commemorating Fred Couples’ win at August in 1992, and we want more.
“We concentrated on the details by incorporating distinctive design elements inspired by the tournament, course, season, and even the player’s preferred styling,” explains Ashworth Vice President of Apparel Susan Bush. “Our goal was to create a series of golf shirts that celebrated each of their major championship wins in a unique way.”
The small things are what’s most impressive about the major series shirts, which are being released in limited runs matched to players’ scores at the tournament they won. The 275 Couples polos, have the golfer’s signature inside the collar, which is outlined in Masters green. Upcoming shirts commemorating Rose’s 2013 U.S. Open Victory and Leonard’s 1997 British Open win, will use slightly different, but still muted palettes. We’re particularly excited to see how the brand celebrates the unflappable, wine-loving Goosen’s 2001 and 2004 U.S. Opens – subtly, one would imagine.
That’s the thing about trophies: You don’t have to dress to impress when you’re holding one. The Ashworth shirts are remarkable because they don’t confuse achievement with complexity. Winning is the simplest thing in the world. [$100; taylormade.com]