Modish Blind Barber makes plenty of rad grooming products, from Watermint Gin Shave Cream to Lemongrass Tea Shampoo and Bodywash. At first, their sleek, minimalist packaging caught our eye; the fact that the stuff actually works kept us hooked. And now, for our latest fixation, we’ve turned to Blind Barber 90 Proof Pomade ($18 at Amazon).
Infused with hops, it’s got a mellow masculine scent and gives hair a smooth, matte finish without any greasy residue. It’s free of parabens, holds pretty much all day sans fussing, and you only need a tiny dollop of the goop for it to work.
To use, rub a dime-sized amount between your hands and apply to towel-dried hair. It washes out easily in the shower. Though, admittedly, if a late-night creates a scenario in which you fall asleep with it in, your hair will look pretty damn good the next day, too. (Sorry about the slight streaking on your pillowcase.)