When it comes to shopping for your next luxury watch, you should begin your search by first asking yourself a few simple questions.
“What is your budget? Start there,” says Nathan Nerswick, a client services manager at Crown & Caliber, the Atlanta-based online watch shop where you can sell luxury timepieces and buy everything from a used OMEGA Speedmaster to a Rolex GMT-Master II.
“A lot of people don’t want to talk about money, but I think that’s kind of a baseline,” Nerswick tells Men’s Journal in the video above. “You need to be able to say, ‘Hey, I’m willing to spend $5,000.’ Cool, let’s look at $5,000 watches.”
Knowing your budget can help you narrow down your search, especially when you’re looking at the endless options online. Next, Nerswick explains to also focus on the other watches you own. “There’s a big difference between it being your first watch or your fifth watch,” he says, “and so that can really inform the direction we’re going.” But there’s plenty more to consider, especially for the place you’re buying the watch from.
“When you’re looking to buy a watch from anyone—certainly online—the No. 1 thing you need to ask them is if they have actual trained watchmakers,” says Jason Allen, Crown & Caliber’s chief marketing officer. The online shop has its own in-house watchmakers in Atlanta who authenticate and work on every watch that goes up on the brand’s website.
Find out even more must-know watch-buying tips from the pros at Crown & Caliber above.