You know shampoo. You use conditioner. But beyond that, it’s a wild, wild world of hair styling products out there — and frankly, some of you are a little lost. Not to worry. “You don’t need a ton of products, but a basic styling aid will give your hair shape and structure,” says Mischa G., a stylist for Bumble and Bumble in New York City. Then again, no one wants to be that guy with an entire tube of lube in his hair either. “Some men use way too much product,” she admits. “It looks ridiculous.” Unsure how much you need? Always start small. Squeeze a dime-size drop in your hand, work it through your hair, and check the results. If you want more texture or hold, go back for seconds. “You can always add more product,” Mischa says. “But once you’ve put it in, you’re stuck.” Which styling aid works best for you? Here’s what to consider.