Picking out a new scent can be a long, difficult journey if you don’t have a strategy. But it’s worth taking some time. Everyone you know will – subconsciously or otherwise – closely associates your smell with your presence, and if you have an off-scent, they’ll remember you for it. But where to start? We reached out to Kate Hockstein, who runs the perfumery Le Labo, and asked her for a game plan.