Novak Djokovic has been announced as the next brand ambassador for Lacoste. As of this morning, three pieces from his new collection are available on Lacoste’s website. The world’s No. 2-ranked player in men’s singles tennis will debut his new line for the pioneering polo company at The French Open, where he is set to play his first match on May 28.
The rest of the line will be rolled out in the coming days, but the three items available for purchase now include a jacket, tennis shorts, and polo. Djokovic will be seen wearing each of these on the courts during his upcoming French Open matches.
All of the items are performance-ready and, according to Lacoste’s website, both the jacket and the polo are part of the exclusive Clay Edition, specially suited for clay tennis courts.
Lacoste is happily embracing the new partnership with last year’s French Open winner. In a press release on May 22, the brand stated, “Today Novak Djokovic becomes the Lacoste style ambassador, not only on but also off the tennis court. His relaxed elegance and inventiveness are a perfect match for the French brand’s DNA and its sports-inspired creations.”