Vishaal Melwani and his brother Mo hope to corner the everyday suit market with Combatant Gentlemen, an online retailer that sells aggressively priced, boardroom-ready apparel. In order to create a more affordable suit without sacrificing quality, the Melwanis have traveled the world and created a unique supply chain. They found wool in Italy, cotton in Turkey and India, and a factory in China where they began training seamstresses.
Most run-of-the-mill suits from unknown or lesser labels cost at least $500; Combatant Gentlemen sells its goods for $160. Vishaal explains the cost differential by pointing out that everyone in the clothing industry is always fussing about branding. He says that he spends his time focused on making “corporate essentials” more efficiently, instead of trying to build the cachet of his brand.
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