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Creed star and all-around great guy Michael B. Jordan is the new face of Coach, and we couldn’t be more psyched. He’s one of our favorite guys, and to see him representing a legendary brand like Coach is pretty special. MBJ is featured prominently in Coach’s recently launched spring ’19 campaign, below.
“I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values,” Jordan said. The actor, producer, and December 2015 Men’s Fitness cover star will not only be a brand ambassador, but will also design his own Coach capsule collection down the road.
“I’ve really enjoyed getting to know Michael over the last few years,” Coach Creative Director Stuart Vevers said. “He has been a true supporter of Coach, so it felt like a really natural step to collaborate more closely and create a partnership we can take to the next level.”
In a January Instagram post, Jordan is flashing his signature smile while perched atop a vintage muscle car. He’s decked out head-to-toe in black leather, clutching a backpack. You can see all the gear—and get the look for yourself—via the links below.
In the campaign Jordan is rocking a color-block shearling jacket and a patchwork leather MA-1 bag. Also featured are new Coach hero bags including the Signature Rivington Backpack, the Rivington Belt Bag, and the Metropolitan Carryall, in addition to the brand’s latest fragrances for men. Additional campaign images depict Jordan sporting even more menswear options for next season.