There have been few names that have changed the way that men shop for luxury product online more than Mr Porter. Launching seven years ago, the men’s specific ecommerce expansion of Net-A-Porter has provided access to over 450 high-end brands to almost anyone with an internet connection—there’s been over half a million customers in case you were wondering. In the process, they have been rounding out closets with the best labels from around the world. And now, the company is read to release their own label—but at a price point that a hell of a lot more of us can afford.
“Mr P. will sit between the contemporary and casual departments on MR PORTER as we’re confident it will appeal to a wide range of customers,” Mr Porter Style Director Olie Arnold told Men’s Journal of the company’s new in-house line Mr P which launches online today. “It’s competitively priced and is great value for money, especially when you take into account the fantastic fabrics and production values we’ve adopted when creating each garment.”
To be fair, Mr P will not be the site’s first time creating a brand. Back in 2015 surrounding the release of the film Kingsman, Mr Porter rolled out a brand with the same name, mostly done through exclusive collaborations with iconic Savile Row names. The revisited that brand this year when the sequel to the film debuted. But with Mr P.’s launch comes 53 pieces of product made entirely by the e-commerce site.
For the debut collection, the Mr P. team honed in on a variety of knitwear, Oxford shirts, topcoats, denim and travel blazers. Essentially, it’s the meat and potatoes of your modern fall wardrobe. It slides easily into your existing wardrobe with a core set of 24 essential styles you’ll likely return to season after season and are easily swapped into a variety of different looks. Case in point: the line’s suiting.
“As we’re not a tailoring brand, the suiting is sold as separates and intended to work equally well with a pair of sneakers and cashmere knit as it is with a pair of derbies and poplin shirt,” Arnold explained. He points to the blazer in particular which comes half lined and with a soft shoulder that comes off both relaxed and formal, the latter of which comes in part because of the superior fabrications. “ I’m certain [customers] will be very impressed when they feel the quality of the fabric and also appreciate some of the finer details, which you can’t always appreciate from imagery. We’ve worked hard to implement tweaks to garments so that they work better and harder, whether that’s the cut or something less obvious like the pocket bag size or lining.”
And those are the kinds of details that really matter. A look at some of our favorite pieces from the collection below.