Nike Unveils New Collection to Celebrate Black History Month

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In honor of Black History Month, Nike has released a collection of limited edition Nike and Jordan apparel. The Nike 2017 Black History Month (BHM) collection is an annual series the megabrand creates to celebrate Black heritage “and the power of sport to fuel community action to create positive change.”

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The 2017 collection features decorative black-and-white marbling, with each piece punctuated with gold accents to symbolize “the power of coming together and the aspiration of unity,” according to the brand.

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At the center of the collection are seven pairs of performance- and street-ready footwear. An Air Force 1 high-top for men, an Air Force 1 Upstep sneaker for women, and special-edition Air Jordan 1s for men and kids are the pairs that stand out immediately for street wear, with classic Nike silhouettes brought to new life with paint-swirl neutral patterns of black and white and eye-catching metallic grommets, piping, and accenting. The Air Force Hi’s include an ankle strap emblazoned with the word Equality.

The collection also includes three pairs of workout-ready sneakers: the Serena Williams’ Nike Flare with a woven ankle cuff, the Nike Lunar Epic with the brand’s signature Flyknit tech, and Jordan Trunner — a training hybrid you can wear straight from a 5K into the Crossfit box.

If basketball is your thing, Nike has also made over the Lebron 14, the Kyrie 3, and the KD9.

In addition to shoes, this year’s offering introduces a special edition MVP jacket and pant and the highly popular “Equality” graphic T-shirt.

While the collection aims to raise awareness, Nike is also taking profits and putting them to good use. The brand has stated that proceeds from the collection will be used to support numerous organizations that provide services to underrepresented youth. Long-time partners of this annual collection include the Jackie Robinson Foundation, Boys and Girls Clubs, National Head Start, and Coach Across America.

This year, Nike added two new partnerships — one with MENTOR and another with PeacePlayers International — to expand opportunities for youth and to promote diversity, inclusion, and equality across the U.S.

The 2017 Black History Month collection will be available at select Nike retailers and on on February 16, while the Jordan Brand sneakers will be available for purchase a little earlier, on February 11. 

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