In terms of fashion brands with name recognition, ISAORA hasn’t been around too long. That being said, I don’t see them going anywhere anytime soon. Launched in 2009 by Marc Daniels and Ricky Hendry, ISAORA was founded on the belief that premium performance and progressive style do not have to be mutually exclusive. ISAORA combines the functionality and benefits of high-performance technical apparel with a progressive modern aesthetic. Once you wear a piece from their Winter 2015 collection, it’s easy to see these guys really seem to know their stuff.
From the new launch of their Feelbetter collection, the standout piece is certainly the Microlight IR Down Jacket for $225. It is jammed packed with function while keeping its cool out in the wild. Feelbetter uses ThermaDown infused with groundbreaking CELLIANT infrared technology. CELLIANT is a potent compound of thermo-reactive minerals that transform body heat into infrared energy, medically proven to promote circulation, increase tissue oxygenation, aid cell recovery, and optimize performance.
CELLIANT technology has been decades in the making, found in many products from bedding and apparel to veterinary and medical supplies all over the world. ISAORA is one of the first companies to integrate this fascinating high performance technology into a modern fashionable item ready for the urban guy-on-the-go. In sleek colors and trim fits, ISAORA’s full collection ranges from simple shirts and pants to jackets and accessories that can be integrated into a modern man’s wardrobe with little effort.
Additional attributes of the ISAORA product offering include the use of three-layer, waterproof, breathable stretch and ripstop nylons from Japan, precision laser cuts and fully taped seams throughout and neoprene knits exclusively developed in Italy with a DWR (durable water repellent) finish. ISAORA is built to look just as awesome as it performs and there is no doubt the collection will continue to grow and redefine what it means to be “cool”.