Men's Journal

You Can Now Buy Some of the World’s Most Important Watches Online

 Courtesy of Omega

There was a time where if you wanted to buy an Omega watch from the comfort of your own couch, your only options were vintage models sold through online watch exchanges or the swirling morass of eBay. And that time ended on Tuesday.

Starting this week, American customers who are interested in buying one of Omega’s history-making watches can do so on the Swiss brand’s official website, making it one of a small handful of fine watchmakers whose new wares are available online. This includes the sporty Seamaster (worn by Daniel Craig as James Bond), the refined Deville, and of course the Speedmaster (seen above), the 60-year-old chronograph that’s so tough, NASA sent it to the moon on the Apollo 11 mission in 1969.

“By offering online sales in the United States, Omega can now reach fans in every corner of the country,” said Raynald Aeschlimann, the company’s president and CEO. “No one is restricted geographically, which will make us much more accessible. We also recognize that e-commerce is growing rapidly in the luxury sector and many of today’s consumers use it as their primary way to shop.”

To that end, the company isn’t stopping with the United States: in short order, people in other countries will be able to shop Omega online, too.