Red Wing Is Taking Back The True Meaning Of Labor Day

red wing
Red Wing

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Minnesota-Born, Red Wing Boots have been making boots for those who have helped build America for over 115 years – everyone from Commercial and Residential Construction, Manufacturing, and Transportation to Energy and Oil & Gas industries. Inspired by the current unemployment crisis, Red Wing is launching a campaign “Labor Day On” designed to turn a holiday that’s become synonymous with discounts, sales, and doorbuster deals back into a day for the American worker – by aiming to help the 25 million unemployed Americans find jobs on Labor Day.

Red Wing is promoting job positions instead of products and encouraging brands across the country to do the same.

Red Wing is highlighting job positions which often go unseen by doing the following:

  • Transforming their 525+ stores across the nation into job centers for people to apply for local jobs
  • Switching their customer service line, 800-RED-WING into a job search hotline to offer both free guidance as well to help connect the unemployed to more open positions
  • Flipping its marketing channels to promote job listings via the first-ever advertising film that features clickable, open positions at Red Wing and affiliated trade partners
  • Calling on other brands via social media and a New York Times ad to join the movement in leveraging their networks to help land people jobs
  • 50+ brands have joined Red Wing’s Labor Day On initiative including Burger King, General Mills, Johnsonville, Land O’ Lakes, New Balance, Polaris, Sleep Number, and more

For more information and to view the film, visit RedWingShoes.com/LABORDAYON.

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