The Goop du Jour
The hair on your head weighs, at best, half an ounce. The pomade in that jar? Five to ten times as much. So simple math would suggest that your hair can’t hold much product before it looks like crap. “You’d be surprised the guys who just dip their hand in the jar and put it right on their head,” Saras says. “The specific amount you use is going to vary depending on the product and your hair type, but as a rule, always start with less than you think you need. You can add, but you can’t subtract once it’s in your hair.” Also, work up the product in your hands first until it’s smooth, so there are no big chunks going right into your hair. If you’re still unsure, ask your barber to demonstrate. “I always show my clients how to apply it,” Saras says.
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