There are a ton of excellent new products in the men’s grooming market right now, but just because they promise results doesn’t mean they’re right for you “It’s all about hair type,” Carrie Butterworth, a stylist at Roy Teeluck Salon in New York City, says. “You wouldn’t use a collagen treatment on someone with thick hair, and you’d never use a wax on someone with an oily scalp.” Step one, then, is to know your type. “You would be amazed at the number of guys who think they know what kind of hair they have and are totally wrong,” Kristan Serafino, a celebrity stylist whose clients include Ryan Reynolds, adds. “They’ll say, ‘I have curly hair.’ And I’m like, ‘Well, you do have a wave here, but…'” If you’re not sure about your type, ask your barber or stylist. Once you’ve solved that conundrum, here’s how to find the products that work for you.