Portland General Store, Farmer’s
Lisa Brodar’s apothecary, Portland General Store, produces natural fragrances inspired by recipes she found from the 1920s and ’30s. You’ll get the idea in some of her cologne names alone: Whiskey, Tobacco, Saltwater, Wood. Inspired by the rugged land and rocky coast of Maine, her scents have a rustic yet refined appeal.
“I’ve found that men are surprised by how good a real fragrance smells,” she says. “Most men are used to strong scents that last up to 24 hours. It can be hard to convince them that it’s better to wear an all-natural cologne that lasts 1-5 hours.”
Her newest scent is named Farmer’s, an earthy ode to the American cowboy. But it also embodies the depth in a natural perfumer’s inspirations, having learned in her research that cows don’t like strong fragrances. As Brodar shares, “I found a list of essential oils that are aromatherapeutic to livestock. Some are supposed to calm them, others are for fertility.” There it began and the result, she says, “is a mildly woodsy scent that is calming to cows and might get you a date Friday night.” As with all her colognes, the effect is subtle and masculine.
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