Williamsburg Garment Company, launched in 2011, is notable for offering simplicity instead of fads or faddish catchphrases. The label sells designer-quality denim in a handful of fits – slim, relaxed, and skinny – and a range of basic rinses. The prices are reasonably thrifty given the quality of the pants, which don’t last long on the shelves of hip boutiques like Opening Ceremony.
Our pick, the original 01 Grand Street jean in raw denim, is still the brand’s top seller, presumably because it is slim but not overly constricting, and seems like the intersection of punk, hipster, and workwear aesthetics. And if you’ve already got your pure indigo covered, the Grand Street looks great in sage green, a great entry-level color if you’re just dipping your toe in the colored denim pool.
Williamsburg Garment’s Maurice Malone is looking to build on the brand’s Made in America ethos by building a factory in Brooklyn, but, in the meantime, he’s building great clothes that are ideal for both the construction workers he’ll someday employ and the hip neighborhood he’s hoping to make a manufacturing nexus. [$105; williamsburggarment.com]
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