If you’re into wet shaving — where you use a safety razor, a shave brush, and all sorts of other cool products you can’t buy at Duane Reade — you know it can be easy to get swept up in the sheer number of choices available to you when it comes to shaving cream. If you’re not careful, the whole ordeal can become a bit precious, which sorta defeats the purpose of returning to a ritual that involves dragging sharpened steel across your face. So I opt for the decidedly, authentically old-timey Proraso brand, which gets its job done perfectly and without fuss. It lathers up beautifully, smells great, and, thanks to just a little bit of menthol, leaves you feeling refreshed. The tube looks awesome too, and it’s cheap as hell, neither of which hurt one bit. [$10; amazon.com]—Mike Conklin

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