These Are the Brands Addressing the Biggest Insecurities in Men

Man walking outdoors
Courtesy of Invisalign

Confident as any guy may seem, he’s definitely got an insecurity or two. (And in turn, a secret or two.) Maybe that thick head of hair is the result of an aggressive hair-preserving regimen, or perhaps that ultra-white smile is covering up a smoking habit. Perhaps he’s acne-prone and working hard to counter it, and maybe—just maybe—he struggles to get it up in bed. There are many things that can make us insecure, and we’re all going to encounter a few of them in this lifetime.



So, if you’re experiencing thinning hair, uneven complexion, an imperfect smile, or even erectile dysfunction, check out the brands that are addressing guys’ biggest insecurities, and arming them with the products to correct concerns. And yeah, yeah, yeah, we wish it were as easy as “accepting the matter”, but luckily, science is on our side. With these services, you can look and perform at optimal levels on all fronts.

Consult with your primary doctor before taking any new medication.

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For Clearer Skin: Proven 

Proven’s award-winning AI software combines the knowledge of “20,238 skincare ingredients, from arnica to zinc…more than 100,000 products, 8 million testimonials and reviews from over 4,000 scientific journal articles.” All of that to say, they know a thing or two about what works on your skin. Once you plug in all your personal information, like how oily or dry you are, how much you break out, habits, diet, age, and even geography—to gauge water and air quality—Proven generates an entire skincare regimen for you, using ingredients tailored to your skin and goals. At the center of this regimen is a night cream that helps target bigger issues, like aging and acne, as well as a prescriptive daytime cream that can defend against toxins and UV rays.

For Younger Skin: Skinceuticals Custom D.O.S.E.

If you’re concerned about signs of aging—like dark spots, fine lines and wrinkles—then you should be using a serum. They seep into all layers of the skin to correct your complexion and prevent further signs of wear. (Moisturizer, on the other hand, keeps skin hydrated and defends against toxins and UV rays, which can also thwart signs of aging.) Skinceuticals’ Custom D.O.S.E (which stands for Diagnostic Optimization Serum Experience), is one of the best skin correctors available to you: Just visit one of their certified doctors’ offices for an assessment, at which point you’ll be “prescribed” a serum using various ingredients from their roster of super healers. Within a few months, you should notice significant changes to your complexion: namely, a smoother, more youthful, and brighter one.

For Whiter Teeth: GloScience

GloScience sends you all the necessary hardware—the LED mouthguard, the chargeable remote, and the whitening gel—that gets you on a responsible, effective at-home whitening plan. It’s a small investment that guarantees shades of improvement after just a few applications. (Pay close attention to tooth sensitivity and spread apart treatments as necessary.) You can say goodbye to those pesky at-home strips that glide off your teeth, or the exorbitant in-office treatments that strip your teeth of their enamel. After treatment, you can top off your pearly whites with milder daytime GloPop vials, or refill your more potent nighttime supply.

For Straighter Teeth: Invisalign
When it comes to teeth straightening, the name on everybody’s lips is Invisalign. These clear aligners are actually a series of graduated straighteners that you wear all day, aside from meals; in about 12-18 months, your steady progression is complete, and you’ll have a straight smile, no metal adornments necessary. There’s no way around seeing a doctor for this: You have to go in for an initial scan of your teeth to assess any crowding, gaps, overbiting, underbiting, and so forth. Your doc will give you a batch of aligners (for, say, 12-14 weeks), then you’ll go back for additional scans to track your progress and get more sets. It’s as easy as that.

For More Hair: hims

If your hair is thinning, receding, or falling out quickly (or at all, really), then you can consult with the certified dermatologists at hims to find a remedy. They’ll asses your loss patterns and propose numerous solutions, all available as subscriptions via mail. There’s finasteride, the generic for Propecia, which fights the hormone byproduct DHT that causes hair thinning and loss; minoxidil, the generic for Rogaine, which improves circulation to the hair and is particularly effective at thickening and preserving the hair on the crown (less so at the temples); various shampoos and supplements will further prevent further loss. If you experience any problems along the way, just check in with the hims team to alter or stop treatments. When used together, these remedies can restore growth to the follicles that haven’t yet died out (usually you have a couple years to restore growth to inactive follicles, meaning you can only grow back hair that’s been lost in recent years, in addition to drastically slowing the inevitable progression of loss).

For Functional Erections: Roman

Erectile dysfunction affects lots of us. We all get older, we all get nervous…and if it’s a persistent, debilitating problem, then you can get the proper meds to improve your, uh, performance (or at least give yourself a proper shot at it). Roman allows you to speak with a certified specialist, who can assess your need (no visuals necessary) and prescribe you sildenafil, the generic for viagra. You’ll receive it just two days later, and can check in with the doctor if you have any concerns thereafter. Roman’s roster of products is far reaching, and largely in the same vein: They offer postal prescription solutions for premature ejaculation, cold sores, and herpes outbreaks, as well as hair loss, enlarged prostates, and smoking addiction.

For Healthier Hair (and Scalps): Prose

When buying hair care products, you are often forced to target one concern, and never more than that: If you’re a curly haired, oily scalped, thinning-out, color-dyed, dandruff-prone guy, then you have to buy multiple products or pick the most pressing from that roster of issues. Prose is helping you to target any and all of the concerns and goals you have for your hair, by using AI to profile your needs and prescribe the right ingredients for your hair, all the way down to the amount of shine you like and the fragrance you prefer. They even factor in the UV strength, wind power, humidity, and water quality of your zip code, so that you’re getting as customized a product as possible.

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