The Rock’s Custom Shoemaker Now Offers Sizes for Guys With Big Feet

LOS ANGELES, CA - DECEMBER 13: Dwayne Johnson is honored with a star on The Hollywood Walk of Fame on December 13, 2017 in Los Angeles, California.
JB Lacroix/ WireImage

To Boot New York, the Italian-made, American-based shoe company that makes everything from sneakers and driving shoes to boots and oxfords, is going bigger. After some getting demand from large-footed customers and offering a bespoke business to sure-footed celebrities like Dwayne “The Rock” Johnson and others, the company on Wednesday started offering shoes for guys with big feet (specifically 14, 15, and 16) through its online store.

“It seems like a very natural outgrowth to me,”  designer and founder Adam Derrick told Men’s Journal of the expansion—pun not intended. “It actually came to me when I was doing personal appearances on the floor. We’ll see our core customer who is like 30 to 50 and sometimes they will have their sons with them and they are already wearing size 13. So, you’re always trying to think of your next customer and trying to widen your outreach.”

HOLLYWOOD, CA - DECEMBER 13: Actor Dwayne Johnson is honored with star on the Hollywood Walk of Fame on December 13, 2017 in Hollywood, California.
Dwayne “The Rock” Johnson at the dedication of his star on the Hollywood Walk of Fame, wearing a pair of custom To Boot New York dress shoes. Axelle/Bauer-Griffin/FilmMagic

Lots of famous guys were already ordering size 14 and up through the brand’s custom service: The Rock, who’s starring in the upcoming film Rampage, wore a pair of size 15 To Boot cap-toe dress shoes when he unveiled his star on the Hollywood Walk of Fame in December. Armie Hammer called in a few options to have on hand for his own size 15 feet during the press tour for Call Me By Your Name. And even Adam Driver, who wears a size 14, has some To Boot originals in his closet.

There are about 50 styles that you can now order in a larger size, including everything from sneakers to Chelsea boots, all of it priced from $350 to $450, typical for their luxury construction and design. That line-up means that almost half of To Boot’s designs this season go up to size 16, when the industry standard for luxury footwear tops out at size 13 or 14. For now, sizes 14 to 16 will only be online but Derrick hopes they roll out into stores at some point.

WATCH WHAT HAPPENS LIVE WITH ANDY COHEN -- Episode 14096 -- Pictured: (l-r)
Andy Cohen, Chelsea Handler, Armie Hammer during a taping of Watch What Happens Live. Hammer wore a pair of custom To Boot New York Sneakers. Chris Haston/Bravo/NBCU Photo Bank via Getty Images

“I think [retail] will probably come along,” he explained. The company counts Nordstrom, Barneys and Saks among its retailers. “In retail everyone wants to have inventory that turns so once we have a demonstrable success with it, we can tell people about the demand. I see our retailers kind of jumping on the bandwagon but they just want to make sure we have a commitment to it first off.”

And if they don’t? “That’s fine. It can be just for my website and I’ll take all the business for myself.”

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