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Todd Snyder just has a gift for finding the sweet spot between nostalgic romance and modern feasibility. His savvy blend of contemporary fashion with timeless style comes through in most of his designs—though we particularly love the collaborations. The brand’s latest collab with legendary watch brand Timex is one for the ages.
Introducing the Timex + Todd Snyder Welton Bi-Metal Quartz watch.
The story goes something like this: While browsing through the Timex archives one day, Todd’s eye was captured by a long-forgotten timepiece that seemed achingly familiar. But this was more than simple nostalgia. The Mercury looked just like the watch Todd imagined his own father wore. It had a silver face and a brown leather strap, with just a hint of gold. Somehow, the old Timex seemed rugged and elegant at the same time. Classy, but tough. Todd was determined to bring this overlooked classic back to life according to today’s exacting standards.
So to honor the memory and style of Todd Snyder’s father, and of every dad who wore a Timex with class and grace, the Welton Bi-Metal brings yet another classic into the 21st century. Just in time for Father’s Day.
The Perfect Father’s Day Gift
Originally named the Mercury, the new Timex + Todd Snyder Welton Bi-Metal ($158) retains the sleek, form-follows-function appeal of mid-century design while incorporating the latest in timekeeping technology. The original V-Conic has been replaced with quartz movement. A 34mm stainless steel case houses a brushed silver face with simple, elegant gold numerals and hands, and it’s capped by a domed acrylic crystal and adorned with a subtle 18mm lug. Bound with a brown leather strap, the aesthetic of the casual but classy Welton Bi-Metal hearkens back to the golden age of American design.
Water resistant up to 30 meters, the Welton Bi-Metal is perfectly sized and elegant without being flashy. It still exudes a rugged grace, and its style will let you take it from the office to the workshop without missing a beat. Of all the Timex + Todd Snyder collaborations, this is the one we’d most like to give—or get—for Father’s Day.
So here’s to dads everywhere. Thanks for showing us, day in and day out, that men can be rugged and classy at the same time.
GET IT: Pick up the Timex + Todd Snyder Welton Bi-Metal Quartz watch ($158) at Todd Snyder
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