Guys want options. Versatility is important especially when it comes to shoes because there are few things better than knowing your new kicks can make the cut whether you’re wearing shorts, jeans, khakis or a pleated pair of pants.
That’s the message being laid out in “THIS IS UGG,” the brand’s first global marketing campaign that looks to find synergy in connecting a man’s biggest moments with smaller ones. The campaign launches with a commercial starring New England Patriots quarterback Tom Brady with his father he prepares for a golf outing. The Brady father and son had a tradition of hitting the golf course every weekend, a tradition Brady, Sr., feared would end when the younger Brady, committed to the University of Michigan. Brady grew up in Southern California.
“The brand already plays an important role in many men’s lives with slippers and now with casual boots and shoes too,” said Nancy Mamann, VP of Marketing at UGG. “Moving forward, you can expect more from us as we expand this relationship with new and innovative product that fit into men’s everyday life, from multi-use footwear to loungewear.”
Pay special attention to boots Brady wears in the 60-second promo spot for UGG titled “Time Out.” The “Leighton” boots are a perfect example of a casual footwear you can flip both ways, dressed up or down.
UGG for Men promises a broad range of styles for the fall ranging from the featured Leighton boot to Ascot Tweed, Merrick and Munroe, according to Mamann. In regards to the campaign, Brady said: “I think this campaign had been my favorite one because there have been so many elements that are really coming into what has shaped my life.”
Take a look at the spot below.
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