What better way for Tommy Hilfiger to launch his new fragrance TH Bold, that celebrates strong and sporty, than with tennis legend Rafael Nadal. In an evolution from his previous more subtle scents, this plays into the current trend of more intense, definite fragrance.
The launch event, a spirited tennis match in New York City’s Bryant Park, was timed to usher in the upcoming U.S. Open. The full tennis court was assembled solely for a single match of strip tennis. Super models including Constance Jablonski and Victoria Secret Angel Chanel Iman played doubles, or doubled up against a single Nadal, to see who could take off the most clothing in the sweltering heat.
We got some time to sit and chat with Nadal after the heated tennis match and we asked some questions about him, his relationship with Tommy Hilfiger and his strategy for the U.S. Open. Keep reading to see what he says.
And check out our exclusive behind the scenes video from Nadal’s Tommy Hilfiger TH Bold campaign.Back to top