American Giant’s heavyweight sweatshirt had been on the market for 10 months before a Slate article deemed it the “greatest hoodie ever made.” Next thing you know, sales blew up, and people were waiting for months just to get their hands on one. Hit up American Giant’s website and you’ll find tons of satisfied customers gushing over the $89 hoodie. Zip one up and you’ll quickly realize those five-star reviews are anything but hyperbolic praise. Made of 100% cotton, these insanely comfortable hoodies have a tailored (not boxy) fit. Deputy editor Dean Stattmann sits down with American Giant founder and CEO Bayard Winthrop to find out what else makes these sweatshirts so damn popular.