Shoes are usually like cars: Once you take them out for a spin, they’re bound to dirty, tarnish, and lose value. Get a pair of leather shoes wet, though, and it can be enough to completely ruin them. That’s why Timberland created waterproof oxfords. Called the Earthkeepers Stormbuck Plain Toe Oxford, it’s an understated, versatile shoe that will look as good with a suit as it will with a pair of jeans and a button down on the weekends. Plus, the leather is specifically treated to withstand weather and the seams are sealed with a special breathable membrane to keep your feet dry.
Don DeSalvio, Timberland’s senior director of men’s casual footwear, said customers familiar with the brand’s iconic work boots will appreciate the durability of this oxford. “It’s for somebody who is a bit more of a classic guy, and he appreciates a shoe with a slip-resistant outside, good comfort, and a beautiful waterproof upper,” he said. “Water will bead right off the leather.”
The growing category of waterproof shoes is also a response to customer demand, he said. “We’ve noticed our consumer is getting more mobile in their daily life – once they leave their house in the morning, they’re keeping in touch with friends and spouses and don’t seem to go home before going out for the evening.” With the Stormbuck, you can go from morning to night, work to play, without having to worry about mother nature.
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