Car Sharing Should Be As Boring — And Dependable — as Hertz
Car-sharing is having its growing pains moment. Whether it’s Lyft cars with pink moustaches or Uber co-founder and CEO Travis Kalanick saying he’s so popular with the ladies, he calls his company Boob-er, the downside of having an industry dominated by startups is painfully obvious.
For car-sharing to become as mainstream as car rentals, it needs to grow up — and get boring. That could mean the likes of Lyft and Uber abandoning all traces of startup culture, and marketing themselves as nothing more or less interesting than app-based taxi dispatchers. Or maybe the little fish aren’t meant to survive, and companies like Hertz need to absorb the startups, and make the services as reliable and personality-free as possible. After all, for an idea like car-sharing to reach its full potential, everyone has to be comfortable using it. We rent cars because they’re at every airport, not because Hertz thinks it’s badass.
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